In our article about Kuji Shop, we found out why their window display always looks so frickin’ good. We are hoping to bring you a bit of an exclusive from each artist who creates the display, and find out a bit about them. Being February, this month’s display has a rather romantic feel and comes from Beckie King and Rhian Tarling. Here’s what they had to say…
Myself and Rhian both specalise in “Handmade” graphic design at University, so our inspiration mainly came from this, and looking at how messages can be shown in delicate and elegant ways, they don’t always have to be in your face and bold to get the message across. We thought the Valentines display was a great theme to really show this. We are both very fond of paper art, such as the work that Richard sweeney and Jen Stark do, so this led us to look at paper manipulation techniques.
Techniques we used include: origami (paper hearts and love letter aeroplanes), laser cutting (back ground ‘love like’) and we created the centre large glittery heart from paper mache!
We are both also very fond of typography so wanted to encorporate this into our design, through the laser cut background, as well as the hand written ‘love letters’ which we felt gave a more personal and less manufactured feel.
Overall we were developing the idea for just over a week,- day in day out, it began from looking at current existing installations and pieces of design that we liked, leading into experimenting whilst considering practicalities and any limitations we might have.
We used this display to the shops advantage, by ensuring that it still had that ‘come in’ element, so rather than a solid installation, the actual shop was still visible through our display so the products were still visible and the general ‘style’ of the shop was still portrayed. We also worked our display around the mannequins and boxes with the shops products on, so they were still in the window and could be seen by passers by. We also used it to the shops advantage by keeping the display quite lighthearted and fun, and not too lovey dovey and ‘typically’ valentines. We tried to give our display a quirky, individual feel, like the shop itself.
For me personally (Beckie), This experience has given me a fantastic piece of work and ‘name’ (Kuji) to put into my design Portfolio, and as retail display and window displays are something I really want to be doing as a full time job for people like Selfridges in the future, it’s given me a fantastic starting point, as well as an opportunity to experiment first hand the types of processes that have to be gone through for this type of design.
Rhian: I have never done anything like this before and it was a great experience and a huge help in where i want to go in the future (career wise).
Beckie: In the future I’d love to be gaining more experiences in this type of window display/design as well as installation design, so I am currently looking for lots of placements with both smaller scale, and big scale companies in retail, whilst continuing with my Graphic Design degree at Sheffield Hallam University. Please feel free to look at more of my work and inspiration, at www.beckieking.tumblr.com
”Rhian: I am currently working on a branding project and other small projects. My blog is rhiantarling.tumblr.com