29 Mar 2012
Last week London’s Old Selfridges Hotel hosted an exciting premiere to introduce their new Women’s Designer Galleries.
The exhibition featured a series of short films by high-fashion labels such as Alexander McQueen, Ann Demeulemeester, Dries van Noten and Rick Owens. Each designer could collaborate with a director of their choice but all had to feature a ‘strong female character’.
The McQueen film, ‘Obscure Desires’, was directed by cinematographer Dustin Lynn, and presents a snake-like camera slinking along the curves of the fabric. Some signature features of the label are hinted at through delicate lace dresses structured by dominatrix-esque corsets.
Another personal favourite is Rick Owen’s black and white film ‘Amore Sill’Ali Rosee’ directed by Ruth Hogben and uses light and shadow to suggest the texture of different materials.
All seven short films are definitely worth a watch and can still be viewed on the Selfridges website where you can also find out the about the vision behind the project alongside the new Womens Designer collection.
By Beth Richardson